Internship Marketing & CRM Intern
Job Description
Chandon was sparked into life in 1973 by the visionary spirit of Robert-Jean de Vogüé and California pioneer John Wright. As one of the first French-owned sparkling wine ventures in the U.S., Chandon carefully selected its vineyards and are now considered to be amongst the best for producing quality sparkling wines in California.
For over forty years now, Chandon continues to combine traditional French techniques and winemaking knowledge with the beautiful, sun-ripened fruit of California to craft sparkling wines of the highest quality.
Chandon’s winery, Domaine Chandon is located in Yountville and today Head Winemaker Pauline Lhote and her skilled team continue to innovate and provide a unique expression of the terroir, delighting senses with California brightness, vibrancy and intensity of flavors and aromas.
Role: Support the Sr. CRM Manager with on-site merchandising for Chandon.com, content development, promotion set up and testing, email deployment, and A/B testing.
Purpose: Increase ecommerce conversion and email engagement metrics.
WEBSITE MERCHANDISING – 40%
Utilize Commerce Cloud Sorting feature to creating different sorting rules (how products are displayed on shop pages) based on customer group, purchase behavior and other variables.
Leverage Commerce Cloud AI feature (called Einstein) to test product cross sells on product detail pages
Updated library wine pages based on wine depletions (eg. Add and remove products)
Change order of editorial content menus based on seasonality and relevance
CONTENT DEVELOPMENT – 50%
Work with internal designer to develop seasonal content banners for each category
Set up personalized content slots based on customer groups (ex. Club specific banners)
Leverage A/B testing feature to test different content slots to measure impact on conversions
Build landing pages for digital marketing acquisitions channels (ex. SEM, email)
Load content assets to support promotional activities
Load new product images
MISC – 10%:
Assist with the set-up of promotional offers, coupon codes, and campaigns to support promotional activities
Assist with the testing of email deployments (ex. creative proof reading, target set up)
Education
College degree in Marketing preferred
Professional Experience:
1 to 2 years experience in digital marketing and ecommerce management preferred
Technical & Management Skills:
Knowledge of following tools/platforms preferred
Google Analytics
Ecommerce platforms
Email Service provided
Personal & Interpersonal Skills:
Strong team player, excellent communication skills within and outside of the organization, positive and enthusiastic attitude
Well organized
Attention to detail
Benefits:
Health Insurance
Sick Days
Discounts on Product
Allocations of Product
Training & Development
CHANDON California is proud to be an equal opportunity employer. We celebrate and welcome diversity and are committed to creating an inclusive environment.
