Public Programs Manager

at The Culinary Institute of America (view profile)
Location Napa
Date Posted February 27, 2020
Job Type Full-time



The Public Programs Sales Manager is responsible for overseeing all aspects of the private sale of educational experiences and classes from the initial guest contact through securing a final payment.  These programs include but are not limited to private classes, wine tastings, guest chef appearances, partnership events, and multi-day experiences. The Manager solicits new business and facilitates building and maintaining relationships to ensure the achievement of annual sales goals for Copia and Greystone.  This position oversees the process of transferring all knowledge regarding events to the staff responsible for event execution.  The Public Programs Sales Manager also partners with the California Campus team on the execution of all collaborative programming, including conferences and consulting events.  This position will maintain its own sales portfolio while working alongside the team and with responsibility for overall sales results for the Public Programs department.



  • Works closely with the Director of Public Programs and Operations Manager of Public Programs to develop and execute an annual program to achieve forecasted sales while providing the highest quality customer service and level of programming.
  • Facilitates customer inquiries for private classes at both Copia and Greystone by preparing proposals, completing invoices, and maintain accurate accounting records while protecting confidential information and using discretion.
  • Utilizes consistent, responsive procedures for all inquiries including a protocol for site visits.
  • Develops annual performance goals and works with the operations team to create goals to enhance customer satisfaction and overall financial performance.
  • Oversees the development of all sales materials and updates, and regularly reviews materials to ensure the quality exemplifies the CIA’s standard of excellence.
  • Schedules and conducts site visits for prospective clients.
  • Efficiently and effectively qualifies inquiries, including event date(s), program type, space requirements, and other service or support requirements.
  • Oversees the preparation of event proposals in a timely manner to best match client expectations, department capabilities, and established margins.
  • Maintains department use of Triple Seat sales platform, including updates and day-to-day maintenance of clients as well as reporting on tentative and definite clients.
  • Control space bookings for all privately booked Programs at Copia.
  • Provides financial reporting, including periodic sales reports, forecasting, and analysis on a monthly basis. Works with the Director – Public Programs on all financial planning matters that affect Programs.  Provides analysis of actual results, including recommendations for improvements and maximization of margins.
  • Works collaboratively with accounts receivable personnel for settlement of outstanding billing.
  • Participates in the development of new products and services.
  • Coordinates with internal public relations and marketing departments to promote Programs products and services.
  • Represents the Public Programs team during various outreach opportunities. When possible, attends local, regional, and national trade shows and maintains membership in key associations in the local area.
  • Prepares and executes plans for identifying new markets and clients for Programs.
  • Coordinates with the Executive Chef and Culinary Manager on customized menu planning.
  • Works closely with the Director – Public Programs on costing of events and defining food and labor costs in order to maintain established margins. Ensures the clear communication of standard and discount rates to all teams.
  • Works with the Public Programs operations team to ensure that all events are properly staffed and supervised.
  • Coordinates with other key departments at Copia in marketing strategies, cross-marketing of services/products and cost reduction through combined purchases.
  • Coordinates with other key departments at Copia, including safety, security, facilities, food and beverage operations, events and the demo theater to ensure a seamless guest experience at the campus.
  • Attends all relevant meetings.
  • Any and all other duties as assigned.




  • Bachelor’s Degree in Hospitality Management, Culinary or Tourism or equivalent work experience in lieu thereof.


  • Minimum three (3) years of experience in a combination of events, consumer experience, and/or sales and marketing.



  • Five (5) years of experience as a catering/events sales manager in the Napa Valley strongly preferred.
  • Familiarity with a variety of food, beverage and service styles and/or programs suitable for corporate, social and charitable events.
  • Working knowledge of Catering Software, such as Triple Seat.



  • Excellent written, verbal communication, and presentation skills required. Must have demonstrated ability in organizational, time management, problem solving and interpersonal skills.
  • Excellent event management skills.
  • Demonstrated ability to show a high level of service responsiveness to customers.
  • Strong knowledge of computers including abilities to work effectively with MS Office Suite products, i.e. Word and Excel.
  • Strong analytical, problem-solving and conceptual skills.
  • Must have a proven, consistent track record showing the ability to work with all levels within an organization.
  • Must display a high level of energy and self-motivation.
  • Ability to work independently or in a team environment and maintain collaborative relationships with all members of the team.
  • Broad business savvy, with a solid grasp of financial and operating goals. Must have a track record of achieving measurable success for meeting objectives, managing costs and achieving change.



  • Ability to work a flexible schedule, including nights and weekends when necessary, in order to manage and oversee designated events, as required by business needs.
  • Must be able to work at both locations of the CIA California Campus (Copia in Napa, CA and Greystone in St. Helena, CA). Must possess own transportation in order to travel between locations during the workday as required.
  • Must be able to travel regularly within the United States as required by business needs.
  • Regular work requires a great deal of sitting, standing, lifting, bending and stretching.
  • Must be able to stand for eight (8) hours.
  • Ability to lift and carry up to twenty-five (25) pounds.



At The Culinary Institute of America, it is important to us that we support our employees with a substantial and meaningful package of benefits. We believe in supporting our employees with benefits to assist with work-life balance.

Benefits are offered based on position type and status. Benefits offered may include:

  • Medical and prescription drug plan
  • Dental plan, Vision plan
  • Insurance: Life, Home, Auto, even Pet!
  • Short- and long-term disability plans
  • Generous paid time off programs, including paid holidays
  • Retirement savings plan 403(b) with company contribution
  • Employee assistance program
  • Tuition assistance programs
  • And more!



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