Associate Director-Sponsorship Planning

at The Culinary Institute of America (view profile)
Location Napa
Date Posted May 16, 2019
Job Type Full-time


The Associate Director of Sponsorship Planning for the Strategic Initiatives Group (SIG) is responsible for the continuity and expansion of fundraising and sponsor development for the CIA’s Division of Industry Leadership & Advancement.   Principal responsibilities include management of existing sponsor relations and fulfillment for our thought leadership programs and platforms.  This position is tasked with the overall strategic and tactical management of current and past sponsor relationships with special focus on existing, long-term CIA partners to exceed satisfaction within our programs, in addition to assisting with renewals, upgrades, and diversifying their participation with the CIA through support of various opportunities within both SIG, digital media, and Advancement.



  • Working with SIG and Advancement teams, develop strategies for exceeding sponsorship fulfillment goals for each SIG leadership program, as well as for each current and potential SIG program supporter (e.g., company, trade association, foundation, government agency, etc.).
  • Manage the process for design, preparation and updates of all sponsorship campaign materials as well as sponsorship artwork updates for each leadership program and sponsor signage printing.
  • Manage sponsor representation on leadership program websites, ensuring consistent naming, logos, links, along with messaging and imagery where appropriate.
  • Assist with management of campaign strategies, including but not limited to communications and distribution plans.
  • Works with the Senior Director of Operations & Finance and Director – Corporate Relations to oversee all SIG related financials, including assisting the monitoring of budgets, review, and routing of invoices, tracking sponsorship payments, and related activities.
  • Works closely with Strategic Initiatives Group Executive Chef on sponsor product integration into each program, ensuring high-quality menu planning that is aligned with the client’s expectations.
  • Develop sponsorship proposals and agreements for various initiatives, create sponsorship and advancement packages, and oversee proper invoicing and filing for all confirmed agreements.
  • Oversee and track sponsorship stewardship by implementing systems and procedures that allow for ease of use by our internal team as well as communicating status back to the sponsor organizations.
  • Manage sponsor and agency relations with existing, long-term CIA partners and work to expand their participation with the college.
  • Engage current and past sponsors in an active sales and business development process such that they renew, upgrade, expand, and diversify their sponsorship with SIG and the college.
  • Oversee all the details, both large and small, related to fulfillment of sponsor benefits for each program, as well as ensuring a high level of sponsor hospitality and support during the planning phase and the program dates.
  • Anticipate the needs of our sponsors to ensure smooth program execution for the sponsor organization and our planning team.
  • Educate other SIG team members and CIA faculty who will have contact with sponsors about the strategic needs and desires of these current and future partners, especially about those key points of ROI on which the success of the participation in CIA programs will be judged.
  • Collaborate with CIA Advancement team to align SIG corporate relations efforts with the identification, cultivation, and solicitation of annual and major donor prospects, including individuals, corporations, and foundations.
  • Assist with the implementation of realistic event project timelines, with continuous improvement from year to year.
  • Support strategic partnerships with Harvard T.H. Chan School of Public Health, UC Davis, and other academic institutions and organizations, and leading industry trade publications.
  • Uphold the SIG team’s mission to create world-class program and research initiatives that draw top leaders to the CIA on campus and on the Web to further position the college as a “thought leader” on the “cutting edge” of culinary and other trends, generate high impact media coverage, drive business development and enhance the financial success of CIA Greystone.
  • Any and all other duties as assigned.




  • Bachelor’s degree from an accredited college or university in Culinary Arts, Hospitality, Marketing or a similar field, or equivalent combination of education and experience.


  • Minimum of seven (7) years of work experience in the culinary, food service or hospitality fields, and/or professional background in a culinary marketing agency, in food/culinary-related sales & marketing, or food/culinary communications.
  • Experience developing strategic business proposals and demonstrated proficiency in interacting and successfully conducting business with mid- to senior-level corporate decision-makers.



  • Prior experience in sponsorship solicitation or business development within the hospitality and foodservice industries is strongly preferred.
  • Prior event coordination, planning and/or sponsored event management experience.
  • Culinary background, preferably with both back and front of the house experience.
  • Knowledge and experience with SalesForce and Cvent preferred.
  • CIA AOS degree strongly preferred.



  • Conceptual familiarity and past experience with high-level corporate, higher education, and/or association strategic partnership development.
  • Strong computer skills, including proficiency in MS Office suite products, i.e. Word, Excel, PowerPoint, as well as experience with mail merge.
  • Experience in Adobe Creative Suite.
  • Excellent written and verbal communication & presentation skills; unquestioned personal integrity.
  • Great attention to detail.
  • Positive outlook and energy, and an ability to work independently.
  • Demonstrated strong analytical and organizational skills.
  • Collegial and positive in outlook and approach.
  • Success oriented and goal-directed.
  • Understands and thrives on the culture of major event management—with its deadlines and ebbs and flows of workloads, its need for “grace under pressure,” and the passions and sensitivities of its myriad of event stakeholders, from celebrity chefs, sponsors, and media to staff and volunteers



  • Moderate travel for sponsorship solicitation, conferences, and meetings required.
  • Must be able to work flexible hours for programs requiring after-hours and weekend programs.
  • Must be able to lift at least forty (40) pounds.



At The Culinary Institute of America, it is important to us that we support our employees with a substantial and meaningful package of benefits.  We believe in supporting our employees with benefits to assist with work-life balance.

Benefits are offered based on position type and status. Benefits offered may include:

  • Medical and prescription drug plan.
  • Dental plan, Vision plan.
  • Insurance: Life, Home, Auto, even Pet!
  • Short- and long-term disability plans.
  • Generous paid time off programs, including paid holidays.
  • Employee assistance program.
  • Tuition assistance programs.
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