Assistant Sales Manager, Public Programs and Consulting

at The Culinary Institute of America (view profile)
Location Napa
Date Posted April 30, 2019
Job Type Full-time



The Assistant Sales Manager, Public Programs and Consulting is responsible for actively conducting sales and coordinating an overall sales strategy for these areas with the Director of Sales as well as Public Programs and Consulting departments. This position provides insight and strategy for marketing support and communication to help increase sales.  The Assistant Sales Manager oversees the solicitation of new business and facilitates building and maintaining relationships to ensure achievement of annual sales goals for Copia.  Additionally, this position provides the teams; culinary, operations, and other departments, with specific instructions and direction to ensure all details are communicated and handled professionally to ensure the proper execution of all programs.


  • Works with Manager of Sales to develop and execute an annual program to achieve forecasted sales while providing the highest quality customer service.
  • Efficiently and effectively qualifies inquiries, including event date(s), program type, space requirements, and other service or support requirements.
  • Provides consistent management and responsive coverage for programs on property and in the field; actively creates sales through telephone and e-mail inquiries.
  • Develops new client relationships in an effort to generate future business.
  • Oversees the preparation of event proposals in a timely manner to best match client expectations, department capabilities, and established margins.
  • Works closely with Public Programs and CIA Consulting teams to ensure clients needs are met.
  • Qualifies event requests in terms of date, space requirements, food and beverage needs and other services.
  • Schedules and conducts site visits for prospective clients.
  • Coordinates with the Executive Chef on customized menu planning.
  • Handles all correspondence required in the documentation of the program.
  • Books space for programs according to prescribed procedures.
  • Completes sales checklist for working files to ensure that steps have been followed in their entirety.
  • Represents the Institute at trade shows, community events and hospitality organization meetings.
  • Prepares monthly projections and annual sales forecasts directly related to your sales efforts.
  • Any and all other duties as assigned.



  • High School Diploma or GED required.


  • Minimum two (2) years of experience in hospitality or related industry, ideally in a sales role.


  • Associate’s Degree in business, hospitality or a related field preferred.
  • Minimum five (5) years of combined experience in hospitality, events and customer service.
  • Experience with sales, marketing and client relations in the hospitality industry.
  • Working knowledge of Catering Computer Software, ideally Caterease, Delphi, or Tripleseat.
  • Thorough understanding of current food and wine trends with an emphasis on California.
  • Familiarity with a variety of food, beverage and service styles and/or programs suitable for corporate, social and charitable events.


  • Strong sales skills, including the ability to seek out new business opportunities, close the sales process, upsell customers and create referral business.
  • Demonstrated ability to show a high level of service responsiveness to customers.
  • Excellent verbal and written communication skills; ability to effectively work with multiple teams across the organization to respond to business needs.
  • Excellent interpersonal and relationship building skills, and a positive team-oriented attitude.
  • Ability to work accurately and quickly with strong attention to detail.
  • Strong computer experience which must include abilities to work effectively with MS Office Suite products, i.e. Word and Excel.
  • Ability to multi-task and prioritize competing requests.
  • Excellent logistical planning skills.
  • Broad business savvy, with a solid grasp of financial and operating goals. Must have a track record of achieving measurable success for meeting objectives, managing costs and achieving change.


  • Must be able to work at both locations of the CIA California Campus (Copia in Napa, CA and Greystone in St. Helena, CA). Must possess own transportation in order to travel between locations during the work day as required.
  • Must be able to travel regularly within the U.S. as required by business needs.
  • Ability to work a flexible schedule, including evenings, holiday, and weekends, in order to manage and oversee designated programs and meet business needs.
  • Regular work requires a great deal of sitting, standing, lifting, bending and stretching.
  • Must be able to stand for eight (8) hours.
  • Ability to lift and carry up to thirty (30) pounds.


At The Culinary Institute of America, it is important to us that we support our employees with a substantial and meaningful package of benefits.  We believe in supporting our employees with benefits to assist with work life balance.

Benefits are offered based on the position type and status. Benefits offered may include:

  • Medical and prescription drug plan.
  • Dental plan, Vision plan.
  • Insurance: Life, Home, Auto, even Pet!
  • Short- and long-term disability plans.
  • Generous paid time off programs, including paid holidays.
  • Retirement savings plan 403(b) with company contribution.
  • Employee assistance program.
  • Tuition assistance programs.
  • And more!


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